Getting the right words in the right place at the right time…
“Well, well, well…” – an appropriate reaction to the dawning of a realisation, seems an appropriate place to start the first of Wellness Communications’ blogs. ‘Wellness’ is the latest of any number of ‘nesses’: ‘badness’, ‘goodness’, ‘fitness’, ‘baldness’, ‘illness’, ‘lockness’, which first found its way into the English language in the late 1990s.
The Global Wellness Institute defines ‘wellness’ as:
“…an ‘active pursuit’ that is associated with intentions, choices and actions as we work toward an optimal state of health and wellbeing…”
But since March 2020 in particular, millions have taken the opportunity during lockdowns and Covid restrictions to consider and enhance their perception of the state of their own wellness, to go beyond physical health and include other elements such as emotional, social, spiritual and environmental dimensions.
It is now a mainstream aspect of our lives, which further touches on areas such as sustainability, our carbon footprints and engaging with nature as means by which we can have a more positive view of ourselves and our existence.
The value of the wellness industry in the UK in 2020 was an astonishing £19.4billion, while globally it was £3.16trillion providing excellent work for those niche businesses who create noughts…
The constant search for peace and harmony within oneself can take a myriad of different routes, but each takes us to the Holy Grail of being ‘at one with oneself’.
Every individual chooses their own path, however simplistic or complex. It could be a new hobby, doing a jigsaw, taking up sport, scaling a mountain or even indulging in one or more of Gwyneth Paltrow’s goop products (not to be sniffed at…) – everyone’s journey to wellness nirvana is as unique as they are.
The newly-established Wellness Communications team is pitching itself front and centre on the noisy and crowded battleground, to help its clients have their voices and messages heard and noticed. We have come together to utilise our extensive skills and experience to provide the full range of services to enhance the efforts of small businesses throughout the wellness industry.
So, dear wellness reader, what makes us different from all the other communications organisations who promise “bespoke, personalised, tailor-made, state-of-the-art, world-leading content which will revolutionise your business, through innovative thought processing and minimising cost per impression” – and no doubt, ultimately to see unicorns frolicking among orchid-strewn meadows, whilst their unifoals bathe in crystal clear waters to the sound of skylarks singing and bees buzzing…
Our ability to use the right words in the right words at the right place is our stock in trade, whether its via social media, websites, rapport-building or engaging with press and broadcast media.
We believe in calling a spade a spade, because, quite frankly, there isn’t another name for it. ‘Digging thing’ doesn’t quite do it, so the art of keeping it simple is the key to our success, stripping away all the nonsensical jargon and remembering that we are communicating with fellow human beings and not a marketing master race.
We believe in the nobility, boldness and creative potential of written and spoken words – it is after all, what we do better than any other species on the planet. So join us in paving the way for a new and honest means of making messages work – and having fun in the process!
Wellness Communications – making words do the work for you